A premium gummy vitamin brand known for combining science backed formulations with approachable, design forward branding. The company quickly disrupted the supplement aisle by pairing transparency and quality ingredients with a fresh, modern voice.

The work shown here represents a small snapshot of a much broader body of brand building across channels and retail environments. As Head of Creative and an original employee at SmartyPants Vitamins, I built the brand from the ground up, shaping its identity across packaging, social, digital, print, and shopper marketing. I designed, art directed, or oversaw every touchpoint, leading a high performing internal team that delivered best in class creative and supported growth from $300K to $170MM in revenue, along with a 36 point increase in national brand awareness.