The Good Patch is a wearable wellness patch brand designed to support modern life. During my time there, the brand became the category leader, expanding online and into more than 12,000 retail locations nationwide.

This is a small snapshot of my work at The Good Patch. As Head of Creative, I led the Creative Department and shaped the brand across every touchpoint, from Meta performance creative and Amazon storefront and PDP development to packaging, in store displays, campaigns, ecommerce, social, and retail. I directed photoshoots, built scalable creative systems, and drove full funnel brand strategy across digital and national retail expansion.